It’s amazing the amount of ads that we see on a daily basis… but everyone knows this, or do they? We did a quick presentation on ad awareness today in class. My, oh my, it is so interesting that most of the ads created by my peers were that of the ‘pull’ genre! It’s frankly a bit pathetic that there are still so many ‘push’ advertisements out there, if 5 to 7 university students can come up w/ a ‘pull’ ad in less than an hour. But this exercise speaks to the effectiveness of our own ad awareness and as such it is a skill that needs to be passed onto our students.
Q
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